[ad_1] Rock Paper Scissors, the classic hand game that has been played by children for generations, has now made its way into the startup world. Yes, you read that right, startups are now incorporating the game into their business models and branding strategies.

The idea behind including Rock Paper Scissors in a company’s brand identity stems from the game’s simplicity and association with decision-making. In the startup world, where quick decisions and adaptability are essential, Rock Paper Scissors is a perfect representation of such qualities.

Furthermore, the game’s popularity and familiarity make it an excellent marketing tool for businesses. By incorporating Rock Paper Scissors into their branding, startups can easily evoke a sense of nostalgia and fun, while also emphasizing their capability to make swift decisions in a lighthearted manner.

One of the pioneers of this trend is the Australian startup, Rokkaku. Led by CEO Dylan Sanders, Rokkaku is an Artificial Intelligence (AI) company that helps businesses improve their decision-making processes. The company has cleverly incorporated Rock Paper Scissors into their branding, with their name being a reference to the Japanese name for the game (Rokumonsen). Moreover, Rokkaku has developed an AI-powered version of the game that learns and adapts to players’ behavior, ultimately becoming unbeatable.

Similarly, another startup, RoShamBo, has created a line of apparel that features Rock Paper Scissors-themed designs. According to co-founder and CEO Scott Jacobson, the goal behind RoShamBo’s clothing line is to evoke a feeling of childlike playfulness and help people destress during challenging times.

In addition to being used as a branding tool, Rock Paper Scissors has also become the basis for startups’ business models. For example, Tricky Trike, a bicycle rental company, has incorporated the game into its pricing scheme. The company charges customers different rates depending on whether they choose Rock, Paper or Scissors. While this may seem like a gimmick, the idea has proved to be a massive hit with customers, as it adds an element of fun and unpredictability to their trips.

The surge in Rock Paper Scissors startups is not just limited to the western world. In Japan, the birthplace of the game, Rock Paper Scissors has a cult following and has given rise to numerous startups. For instance, Tokyo-based 1-Shot is a web and mobile-based Rock Paper Scissors game that enables users to play against others in real-time. The app has over a million registered users and has partnerships with several notable companies, including beer brand Asahi.

In conclusion, the popularity of Rock Paper Scissors startups highlights the importance of branding and the creativity required to set oneself apart from competitors. By incorporating a childhood game into their identity, these startups are not just evoking feelings of nostalgia, but also signaling their ability to make swift decisions and adapt to changing circumstances. With the trend showing no signs of slowing down, we can expect to see more and more businesses incorporating Rock Paper Scissors into their branding and business models.[ad_2]

Related Articles