Global brands are on a race to sponsor Rock Paper Scissors tournaments, as the ancient game has taken the world by storm. The popularity of this simple game has grown exponentially in recent years, with tournaments and championships held across the globe. The game is easy to play, requires no equipment, and can be enjoyed by people of all ages and backgrounds. It is no wonder that companies see the potential in sponsoring these events.
The game of Rock Paper Scissors, also known as Roshambo in some parts of the world, has been around for centuries. It is a hand game usually played between two people, where participants make fists and simultaneously reveal them, with each fist representing a different object. Rock represents a fist, paper represents an open hand, and scissors represent two fingers pointed out. The game has no fixed rules, and players can agree on the number of rounds to play.
The simplicity of the game is part of its appeal. It has become a popular pastime in offices, schools, and homes across the world. It is also played competitively, with players participating in local, regional, and even international tournaments. The World Rock Paper Scissors Championships, for example, have been held annually in Toronto, Canada, since 2006, with participants from over 20 countries.
Global brands are taking notice of the game’s growing popularity and are eager to get involved. Sponsoring Rock Paper Scissors tournaments has become an increasingly popular way for companies to gain exposure and connect with their audiences. The tournaments provide a platform for brands to engage with potential customers while also aligning themselves with a fun and engaging sport.
Companies like Pepsi, Zappos, and Red Bull have already sponsored Rock Paper Scissors tournaments. Pepsi, for example, sponsored the 2019 USA Rock Paper Scissors League Championship, which was held in Las Vegas. In addition to providing financial support for the tournament, Pepsi also offered exclusive giveaways and prizes to fans.
Red Bull has also been an active sponsor of Rock Paper Scissors tournaments. The energy drink company sponsored the 2018 World Rock Paper Scissors Championship, held in London. The event featured 265 players from over 20 countries, and Red Bull’s involvement helped to elevate the profile of the tournament.
As the popularity of Rock Paper Scissors continues to grow, the opportunities for companies to get involved will only increase. The game has proven to be a fun and accessible way to connect with audiences across the world. While the game may be simple, the potential for sponsorship is endless. Companies can offer exclusive giveaways, host watch parties, or even provide financial support for tournaments. It is a win-win situation for both the brands and the game’s fans.