Rock Paper Scissors Records, or RPS, was founded by music industry veterans Jen Appel and Chrissy Borsellino in 2016. The idea behind the label was simple: provide artists with the tools they need to be successful in today’s industry. This includes everything from marketing and promotion to distribution and touring.
One of the key elements of RPS’s approach is the use of data-driven strategies. Appel and Borsellino use data to identify which songs are resonating with audiences, which social media platforms are most effective for promotions, and which cities are most receptive to certain genres of music. This allows them to tailor their strategies to each individual artist, ensuring that they have the best chance of success.
But RPS’s focus on data isn’t just about finding new ways to market music. They also use data to help artists understand their own audiences. By analyzing streaming and social media data, RPS helps artists identify who their fans are and what they love about their music. This allows artists to build stronger relationships with their fans and create music that resonates with their audience.
Another area where RPS is revolutionizing the music industry is in its approach to touring. Traditionally, touring has been one of the main ways that artists make money. However, it can also be incredibly expensive, especially for independent artists. RPS is working to change that by helping artists find new and more efficient ways to tour.
This includes everything from booking shows in non-traditional venues, like living rooms and backyards, to using new technologies to make touring more cost-effective. For example, RPS has partnered with virtual reality company MelodyVR to create virtual concerts that fans can attend from anywhere in the world. This not only helps reduce the cost of touring, but it also opens up new revenue streams for artists.
Overall, RPS’s approach to the music industry is a game-changer. They are using data and innovative strategies to help independent artists succeed in a challenging and competitive market. And as the music industry continues to evolve, it’s clear that RPS will be at the forefront of this revolution.
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