Rock Paper Scissors (RPS) is a popular children’s game that has been around for decades. However, in recent years it has been gaining attention in the corporate world as a marketing tool for sponsorship deals. We’ve seen companies like Red Bull and Square use RPS in their campaigns and events, but is it a good move for businesses to sponsor RPS tournaments and events? Let’s take a closer look at the pros and cons of RPS sponsorship deals.
1. Cost-effective: Compared to traditional sports, RPS tournaments can be sponsored with a relatively low budget. This is because RPS does not require expensive equipment or facilities. This makes it a great option for small businesses looking to advertise without breaking the bank.
2. Engages with a diverse audience: RPS is a game that transcends age, gender, and cultural boundaries. Sponsorship deals can give brands access to audiences that might otherwise be hard to reach. For example, sponsoring an RPS tournament at a college campus can give a brand the opportunity to engage with young adults who may not be interested in traditional sports.
3. Provides brand exposure: Sponsorship deals can help businesses get their name out there. From online streams to television broadcasts, RPS tournaments can provide plenty of coverage for sponsors. This exposure can help drive brand awareness and increase sales.
1. Limited mainstream interest: While RPS may be popular in certain circles, it’s still not a mainstream sport. This means that the audience for RPS sponsorship deals may be limited, especially compared to more popular sports like football, baseball, and basketball.
2. Risks of association: Sponsorship deals can also come with some risks. If the event turns out to be poorly organized or the competitors behave inappropriately, it could have a negative impact on the sponsoring brand.
3. Limited ROI: It’s important to consider the return on investment (ROI) when considering any sponsorship deal. For businesses, the target is always about sales and revenue, and while a well-run RPS tournament might generate a buzz, it may not lead directly to increased revenue.
In conclusion, RPS is a unique opportunity for businesses to engage with diverse audiences and drive brand exposure. However, there are still some limitations that need to be considered such as limited mainstream interest, potential risk of association, and limited ROI. For businesses looking to get creative with their marketing, sponsoring an RPS tournament or event could be a fun and inexpensive way to reach new audiences.