Rock Paper Scissors, a classic game played by people of all ages, has recently gone mainstream. Major sponsors are now jumping on board to capitalize on the game’s growing popularity.
One of the major reasons for this surge in popularity is due to the rise of eSports, which has helped to legitimize gaming in the eyes of the mainstream audience. Rock Paper Scissors, being a simple game that requires no special equipment, can easily be played online and in person, making it a perfect fit for this growing market.
Sponsors are recognizing the potential for branding and advertising opportunities that come with the game, and are eager to get in on the action. Companies like Coca-Cola, Pepsi, and Red Bull have all sponsored Rock Paper Scissors tournaments and events in recent years.
Red Bull in particular has been an avid supporter of the game, hosting the annual Red Bull Rock Paper Scissors World Championship, which began in London in 2005 and has since expanded to include over 20 countries.
Other sponsors have also taken notice, with companies like Bud Light, Microsoft, and Samsung all hosting their own Rock Paper Scissors events in recent years. These events typically feature cash prizes, but also offer valuable exposure for sponsors looking to reach a new audience.
The growth of Rock Paper Scissors has even sparked new innovations within the game itself, with variations like Rock Paper Scissors Lizard Spock and Rock Paper Scissors Roulette gaining popularity.
It’s clear that Rock Paper Scissors is no longer just a simple playground game. With major sponsors backing it and a growing audience of gamers and spectators, the game has become a legitimate and exciting competitive endeavor. As the game continues to evolve and grow, it’s only a matter of time before even more sponsors jump on board to capitalize on its success.