In recent years, esports and competitive gaming have become increasingly popular among gamers, fans, and investors worldwide. With the rise of streaming platforms and online communities, esports has become a billion-dollar industry with a massive fan-base of millions.
One of the best ways to expand esports is through franchising. Franchising is a business model that allows entrepreneurs to use a business’s established brand name and operations system to start and run their own franchise. In the context of esports, franchising creates a league of teams owned and operated by franchisees who participate in a competitive gaming tournament.
One of the biggest examples of franchising in esports is the Riot Games’ League of Legends Championship Series (LCS), launched in 2013. The LCS is an annual league of professional esports teams, where participants compete against each other to be crowned champions, earn prize money, and gain recognition.
Another prominent example of esports franchising includes Activision Blizzard’s Overwatch League (OWL). The OWL is a franchise-based, professional esports league for the first-person shooter game Overwatch, where teams compete in a structured format that is standard for traditional sports.
Through franchising, esports companies can expand their reach and audience, create new opportunities for players, and provide a more structured and competitive environment for fans. Franchises can also help to create job opportunities, generate revenue, and increase investment in esports.
Moreover, franchising creates an opportunity to establish long-term stable revenue streams for esports teams. In a traditional esports setting, teams rely on sponsorships and potential tournament winnings to secure financial stability, but franchising can provide a more secure source of income.
Franchising in esports is still a new concept, and there is still much to learn about its potential. However, the early success of leagues like the LCS and OWL demonstrates that franchising has immense potential in esports and competitive gaming.
In conclusion, franchising is the new frontier for esports and competitive gaming. By establishing franchising models, esports companies can expand their fan-base, create opportunities for players, and generate stable revenue streams for teams. As esports continues to grow, franchising could prove to be the next big step in the industry’s evolution.