The game of rock-paper-scissors (RPS) has been a popular pastime for generations. It’s a simple game that requires no equipment or special skills, making it accessible to anyone, anywhere. But what if you could take this simple game and turn it into a global phenomenon? That’s exactly what one company did, and branding played a key role in their international expansion.
RPS is a game that most people are familiar with. It’s played by two people who simultaneously reveal one of three hand gestures: a closed fist (rock), an open hand (paper), or a victory sign (scissors). The winner is the one who beats the other player’s gesture, based on a set of rules (rock beats scissors, paper beats rock, scissors beat paper).
In 2012, a company called World RPS Society decided to take the game to the next level. They organized the first-ever World Rock Paper Scissors Championship in Toronto, Canada. The event attracted hundreds of participants from around the world, all vying for the title of RPS champion.
But the organizers didn’t stop there. They saw an opportunity to turn RPS into a global phenomenon, and they knew that branding would be a key part of that effort. They began to develop a visual identity for the game, including a logo and a tagline (“Mind, Body, Spirit”). They also created a set of rules and regulations for official RPS tournaments, which helped to standardize the game across different regions.
The World RPS Society began to partner with other organizations to organize official RPS tournaments in different countries. They worked with local event planners and sponsors to create a unique experience for participants, with music, food, and other activities. They also worked to promote the events through social media and other channels, using their established visual identity to create a consistent message across different markets.
The branding efforts paid off. Today, RPS is played in dozens of countries around the world, with official tournaments and championships taking place on a regular basis. The World RPS Society has become a recognized brand in the gaming industry, and their efforts to create a global movement around the game have been successful.
The story of RPS and its global expansion is a testament to the power of branding. By developing a strong visual identity, creating standard rules and regulations, and promoting the game through different channels, the World RPS Society was able to create a global movement around the game. In an increasingly interconnected world, branding can help companies take their products and services beyond their home markets and reach new audiences around the globe.