Rock Paper Scissors is a simple children’s game that we all grew up playing but now it has evolved to become a serious sport with significant revenues generated by sponsorships and partnerships. It may sound strange, but companies and brands are paying big money to be affiliated with players, events, and competitions.
One of the main reasons why the game has become so popular is its simplicity. It requires minimal equipment and can be played anywhere, anytime. As a result, the number of players has risen consistently, which has attracted sponsors looking to partner with this new industry.
The world of Rock Paper Scissors is full of opportunities for businesses, and it has become increasingly common for brands to lend their name to the events and competitions. From startups to multinational corporations, countless companies are finding ways to engage with the players and audience in this fledgling industry.
Brands falling into the sponsor category include household names such as Red Bull, Pepsi, and Budweiser, who have invested millions in events, player sponsorships, and advertising. Brands commonly employ two different methods for sponsored activities: direct and indirect sponsorships.
Direct sponsorships include a brand or company funding a player or team while, indirect sponsorships include promoting their product by using it as part of the event or incorporating it within the gameplay. With indirect sponsorships, businesses utilise traditional advertising strategies, such as brand placement and brand activations, to generate brand awareness and recognition amongst audiences.
Sponsorship has emerged as an important revenue stream for the Rock Paper Scissors industry, with businesses committing large sums of investment. The mutual benefit is that, the industry is provided with an opportunity to grow, while the brands receive prime placement and access to a highly-regarded audience. As a result, Rock Paper Scissors will continue to grow into an important player within the sporting industry, offering a fresh and fun platform to connect with a young and engaged fanbase.
In conclusion, the business of Rock Paper Scissors is not just limited to the game itself, but there is ample opportunity for business growth through sponsorships with events, players, and teams. The world of sporting events is a dynamic and constantly evolving industry with endless opportunities for companies to become involved, and Rock Paper Scissors is no exception. With the right sponsorships and partnerships, businesses can reap vast rewards by promoting their products to this emerging audience, leading to growth and success for all involved.