One of the most successful DIY labels in recent memory is Rock Paper Scissors Records. Founded by Alex Rigodanzo in 2013, the label specializes in a range of genres, including alternative rock, indie pop, and folk.
What sets Rock Paper Scissors apart from other DIY labels is its commitment to providing a full suite of services for its artists. In addition to traditional label services like distribution and promotion, Rock Paper Scissors also offers its artists services like music video production, merchandise creation, and booking management.
This holistic approach has proven to be successful for the label, with several of its artists achieving mainstream success in recent years. Perhaps the best example of this is the indie pop band COIN, whose breakout hit “Talk Too Much” received widespread airplay and landed the band a coveted spot on The Ellen Show.
But while Rock Paper Scissors has certainly found success, the label’s rise is reflective of a larger trend in the music industry. As more artists bypass traditional record deals in favor of self-releasing, DIY labels are filling a void in the market by providing the kinds of services that artists need to succeed on their own.
In many ways, DIY labels are a response to the changing landscape of the music industry. With streaming services providing an increasingly popular alternative to traditional album sales, labels are having to re-think their business models in order to stay relevant.
For independent musicians, DIY labels offer a way to navigate this new landscape without having to give up control over their own creative output. And as the success of Rock Paper Scissors and others like it demonstrates, there’s no shortage of demand for this kind of support in the music industry.
As we move further into the 21st century, it’s likely that we’ll continue to see more and more DIY labels emerging and thriving. And as long as artists are looking for more control over their creative output, these labels will remain an important part of the music industry ecosystem.
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