[ad_1] Rock Paper Scissors Records, a newer record label based in Los Angeles, has taken an unconventional approach to make a name for themselves in the music industry. With so many record labels vying for attention, it can be tough for a small label like Rock Paper Scissors to get noticed, but they have found success through a combination of unique marketing tactics and a strong dedication to their artists.

One of the key ways that Rock Paper Scissors has differentiated themselves is by focusing on niche genres. Instead of trying to appeal to every possible listener, they have honed in on specific genres that they feel are underrepresented in the mainstream music scene. For example, they have released albums by African music artists and alternative hip-hop artists. These artists may not have the same appeal as a Taylor Swift or Drake, but they have a dedicated fan base that is interested in hearing their music. By catering to these niche audiences, Rock Paper Scissors has been able to carve out a space for themselves in the crowded music industry.

Another unique aspect of Rock Paper Scissors is their commitment to eco-friendly and sustainable practices. They have made a conscious effort to reduce their environmental footprint by using recycled materials in their album packaging and reducing the amount of plastic used in production. This commitment to sustainability is part of their overall ethos of doing things differently than the typical record label.

Perhaps the most unconventional aspect of Rock Paper Scissors is their marketing approach. Instead of relying on traditional ads and promotions, they have focused on creating content that tells the story of their artists. This has included creating documentary-style videos that show the creative process behind an album, or sharing behind-the-scenes glimpses of a tour. By giving fans an inside look at the world of their artists, Rock Paper Scissors has built a highly engaged fan base that feels invested in the success of the label.

Through these unconventional tactics, Rock Paper Scissors has managed to land on the map in a short amount of time. They may not be a household name yet, but they are making a name for themselves as a label that truly cares about their artists and their impact on the world. As the music industry continues to evolve, it will be interesting to see if other labels follow suit and embrace alternative approaches to marketing and sustainability. In the meantime, Rock Paper Scissors is a label to watch and support for anyone looking for something a little different in their music.[ad_2]