The music industry is known for being highly competitive, with millions of artists vying for a handful of highly coveted spots at the top of the charts. While success in the music industry is often measured by commercial success and album sales, there is an increasing emphasis on artistic integrity – the idea that musicians should be true to themselves, expressing their unique voice rather than chasing popular trends.
Enter Rock Paper Scissors Records (RPSR), a music label that is leading the charge towards elevating artistic integrity within the music industry. Founded in 2018, RPSR is a New York-based independent music label that represents a diverse range of emerging artists across various genres, from electronic to folk to hip hop.
At its core, RPSR is focused on giving artists the freedom and support to create music that is true to their vision. Unlike many major record labels, which may pressure artists to conform to certain commercial expectations or market themselves in a particular way, RPSR prioritizes artistic autonomy above all else. This means that artists signed to the label are given full control over their creative process, including songwriting, recording, and mixing their own tracks.
With this approach, RPSR has quickly become a beacon for artists who are looking for a label that is invested in their long-term success. Many of the label’s artists have cited the supportive environment provided by RPSR as a major reason for signing with the label. This has helped to build a strong sense of community among RPSR artists, with everyone collaborating and learning from one another to improve their craft.
Over the last few years, RPSR has gained a reputation for being one of the most artist-centric labels in the music industry. Along with providing support for its artists, the label is committed to promoting and advocating for the importance of artistic integrity in the wider music industry. This includes speaking out against practices that prioritize commercial success over artistic merit.
For instance, RPSR has been vocal in calling for more diversity and representation within the music industry. This involves promoting and recognizing artists who come from underrepresented communities, including women, people of color, and LGBTQ+ artists. In doing so, RPSR is helping to break down longstanding barriers and create a more equitable and inclusive music industry.
Overall, Rock Paper Scissors Records is leading the charge towards elevating artistic integrity within the music industry. By focusing on the value of creative freedom and diversity, the label is providing a much-needed alternative to mainstream labels that prioritize commercial success over artistic merit. With its dedicated roster of talented artists and a commitment to promoting a more equitable and inclusive music industry, RPSR is poised to shape the future of music for years to come.