Founded in 2018 by music industry veterans Dan Field and Josh Rothstein, Rock Paper Scissors Records focuses on finding and developing new talent. The label’s mission is to provide resources, guidance, and support to artists who are breaking boundaries and creating music that deserves to be heard.
One of the ways Rock Paper Scissors Records is changing the game is by offering a more personalized approach to artist development. Rather than signing artists with the hopes of making a quick profit, the label team carefully selects artists who share similar values and visions. They work closely with each artist to build a customized plan that includes everything from recording and production to distribution and marketing.
“Each artist is different, and we want to make sure we’re providing them with the tools and resources they need to succeed,” says Rothstein. “We’re not trying to change who they are or make them fit into a certain mold. We’re just here to help them reach their full potential.”
Another way Rock Paper Scissors Records is standing out from the crowd is by embracing new technologies and platforms to reach wider audiences. Through social media, streaming services, and other digital channels, the label is able to showcase its artists to listeners all over the world.
“Our goal is to break down the barriers that have traditionally existed in the music industry and make it easier for artists to connect with fans,” says Field. “We want to create a community where fans can discover new music and artists can grow their fanbase.”
So far, Rock Paper Scissors Records has had success in identifying and nurturing talent. Some of the label’s most notable artists include indie rock band The Dumes, folk singer-songwriter Lizzie Weber, and alternative pop artist VANISH.
The label is also committed to giving back to the community and supporting meaningful causes. In partnership with MusiCares, a nonprofit organization that provides support to musicians in times of need, Rock Paper Scissors Records has launched the “Stay Home. Stay Safe. Save Lives” campaign to raise awareness about COVID-19 and encourage people to take precautions to protect themselves and others.
In a music industry that often values commercial success over artist development, Rock Paper Scissors Records is a refreshing change. By putting artists first and providing them with the resources and support they need to succeed, the label is helping to shape the future of the industry and give a voice to talented artists who might not have had a chance otherwise.
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