The music industry is known for having a certain set of standards that have been in place for decades. It’s a cut-throat business, and most music executives follow a certain formula for success. However, some companies decide to break away from the norm and approach things from a different angle. Rock Paper Scissors Records is one such label that defies industry standards and has achieved incredible success with an unconventional approach.
Rock Paper Scissors Records was founded in 2011 by three musicians who had grown tired of the same old music industry routine. They saw a gap in the market for a label that worked with the artist rather than dictating to them. They wanted to create a more collaborative environment for artists and to take a holistic approach to music making and promotion.
One of the things that set Rock Paper Scissors Records apart from other labels is their focus on collaboration. The label works with artists to help them develop their sound and provides them with resources and support to create their music. They also work closely with each artist to develop a personalized marketing plan that is tailored to their specific needs. This collaborative approach has resulted in a diverse catalogue of music that covers a wide range of genres.
Another unconventional approach the label takes is their use of social media and online platforms to promote their artists. In an age where traditional marketing strategies are becoming less effective, Rock Paper Scissors Records has embraced the digital era and used it to their advantage. They actively engage with fans on social media and have created a community around their artists. This has helped to build a loyal following and increased exposure for the artists on their label.
Despite their unconventional approach, Rock Paper Scissors Records has achieved remarkable success. Their artists have received critical acclaim and have been featured on major radio stations and music publications. They have also won several awards, including the prestigious Canada Council for the Arts Musical Diversity Award.
In a business that can be cut-throat and unforgiving, Rock Paper Scissors Records has found a way to succeed by embracing collaboration and taking an unconventional approach to music marketing and promotion. Their success serves as a testament to the fact that there is more than one way to succeed in the music industry. As the industry continues to evolve, it will be interesting to see if more labels follow in their footsteps and take a more collaborative and unconventional approach to music making and promotion.