As the music industry continues to evolve, so does the need for innovative strategies and top talent. For Rock Paper Scissors Records (RPS), a music label founded in 2011, creative approaches and cutting-edge talent have been integral to their success.
One of RPS’s innovative strategies is their unique approach to signing and developing artists. Instead of traditional A&R methods, RPS focuses on discovering and nurturing talent through community involvement and collaboration. They often hold open mic nights and showcase events to scout new artists and provide them with opportunities to perform and network.
Once an artist is signed, RPS takes a hands-on approach to their development, providing them with resources and support to help them grow. They also encourage their artists to collaborate and work with other members of the RPS community, fostering a sense of camaraderie and creative exchange.
Another innovative strategy employed by RPS is their focus on diversifying revenue streams. In addition to traditional album sales and streams, RPS has also developed a successful merchandise line, including clothing, accessories, and even games. They have also partnered with brands such as REI and Converse to create unique experiential marketing campaigns, further expanding their reach and revenue opportunities.
Of course, none of these strategies would be possible without top talent. RPS has a roster of artists that spans genres and styles, from indie pop singer-songwriter Maggie Rogers to punk rock band White Lung. They prioritize working with artists who are not only talented but also demonstrate a strong work ethic and dedication to their craft.
RPS also supports and uplifts marginalized voices in the music industry, with a focus on representation for women, people of color, and the LGBTQ+ community. Their commitment to fostering diversity and inclusivity has not only made them a stand-out label, but also helped to create a more inclusive and representative music industry as a whole.
Overall, Rock Paper Scissors Records is a shining example of how innovative strategies and top talent can come together to create a successful and forward-thinking music label. By prioritizing community involvement, diversifying revenue streams, and supporting diverse voices, RPS has set the standard for what a modern record label can be.[ad_2]