[ad_1] As the music industry continues to evolve, it’s become more and more important for artists to take control of their own careers. And that’s exactly what Rock Paper Scissors Records is helping musicians do. With a DIY ethos and a commitment to putting the power back in the artist’s hands, this label is shaking up the music industry and paving the way for a brighter, more artist-friendly future.

Founded in 2010 by indie veteran Steve Greenberg (who previously founded S-Curve Records and discovered acts like Andy Grammer and Joss Stone), Rock Paper Scissors Records is all about empowering artists to make the music they want to make, on their own terms. That means the label provides support and guidance, but leaves creative control firmly in the hands of the musician. As Greenberg puts it, “We let the artist be the artist.”

That philosophy has already borne fruit for several artists on the label. One prime example is Lake Street Dive, a Boston-based band who began working with Rock Paper Scissors in 2014. With the label’s help, they’ve been able to release a string of successful albums and build a devoted fanbase without sacrificing any of their creative vision or integrity.

And it’s not just Lake Street Dive who are benefiting from Rock Paper Scissors’ approach. The label also works with artists like Sarah Borges, The Iguanas, and Cathy Fink & Marcy Marxer, all of whom are thriving under the label’s supportive, artist-centric model.

But it’s not just about the music — Rock Paper Scissors Records is also a trailblazer when it comes to environmental sustainability. The label has made a commitment to minimizing their carbon footprint, including using eco-friendly packaging and encouraging their artists to tour in a green-friendly way. They’ve even created a carbon calculator, which helps musicians and their teams measure and offset the environmental impact of their tours.

It’s clear that Rock Paper Scissors Records is doing things differently — and that’s exactly why they’re so important. In an age where corporate interests often dominate the music industry, it’s refreshing to see a label that’s truly invested in the success and creative vision of its artists. By putting the power back in the artist’s hands, Rock Paper Scissors Records is not only helping musicians thrive; they’re also helping to create a more vibrant, diverse, and artist-friendly musical landscape for all of us.[ad_2]