[ad_1] As a ubiquitous presence in the legal industry, RPS is no stranger to evolution. To reflect the company’s growth and change, RPS has undergone several branding efforts over the years, beginning with its name change to RPS in the early 2000s. Most recently, RPS has taken a fresh approach to branding that aligns with its values and culture.

RPS began as Resolution Performance Services in 1979, providing claims and risk management services to insurers. In the early 2000s, the company rebranded as RPS, adopting a new logo and tagline that focused on its expertise in risk and insurance services. The company’s focus expanded beyond insurance to other industries, such as healthcare and transportation, and its branding needed to reflect this change.

In 2018, RPS launched its latest branding effort, led by the company’s marketing team. The team set out to create a brand that reflected RPS’s innovative and collaborative culture, as well as its commitment to delivering superior client service. The new branding effort included a refreshed logo, website, and messaging that emphasized RPS’s expertise across a range of industries and services.

One notable change in the updated branding was the new RPS logo. The new logo features a bold, capital RPS in blue and green, reflecting the company’s commitment to sustainability and environmental responsibility. In addition, the logo includes a forward-facing arrow, symbolizing RPS’s focus on innovation and progress.

The company’s messaging also received a refresh, emphasizing RPS’s values of transparency, collaboration, and customer-centricity. The new messaging emphasizes the company’s ability to provide tailored solutions to meet clients’ unique needs, as well as its commitment to staying ahead of industry trends and regulations.

To support the new branding efforts, RPS also revamped its website, creating a more streamlined and user-friendly experience for visitors. The website features bold imagery and clear messaging that reflects the company’s values and expertise, making it easy for visitors to understand RPS’s services and capabilities.

Overall, RPS’s latest branding efforts successfully align the company’s image with its values and culture. With a new logo, messaging, and website, RPS is well-positioned to continue providing top-notch risk and insurance services across a range of industries.[ad_2]

Related Articles