Rock Paper Scissors Records: A New Era in Independent Music
With the rising popularity of independent music, many new record labels are popping up all over the world. However, not all of them are able to make a lasting impact on the music scene. But there is one label that stands out from the rest – Rock Paper Scissors Records.
Rock Paper Scissors Records, or RPS for short, is an independent record label based in New York that was founded in 2016. The label’s mission is to promote and support a diverse range of artists, from different genres and backgrounds, and to give them the opportunity to showcase their unique talents.
The label was founded by Paul Olsen, a music industry veteran who has worked with some of the biggest names in music. He saw a gap in the market for a record label that was focused on breaking new artists, rather than just signing established acts. With RPS, Olsen wanted to create a platform for independent artists that was fair, transparent and dedicated to their success.
What sets RPS apart from other record labels is their personal approach to working with their artists. They take the time to get to know each artist and their music, and help them to develop their sound and their image. They also provide support with marketing and promotion, and work closely with each artist to create a plan that fits their individual needs.
One of the key factors in RPS’s success has been their commitment to diversity. They believe that everyone deserves the chance to have their music heard, regardless of their race, gender, or sexual orientation. This has led them to sign artists from a variety of backgrounds, including LGBTQ+ and BIPOC artists.
Despite being a relatively new label, RPS has already made a significant impact on the independent music scene. They have released albums from a number of critically acclaimed artists, including indie pop singer-songwriter Madison McFerrin, electronic artist FaltyDL, and experimental rapper Yves Tumor.
In addition to their focus on breaking new artists, RPS also places a strong emphasis on environmental sustainability. They use eco-friendly materials for their physical releases and merchandise, and strive to reduce their carbon footprint in all aspects of their business.
With their innovative approach and commitment to diversity and sustainability, Rock Paper Scissors Records is setting a new standard for independent record labels. As the music industry continues to evolve, RPS is well-placed to lead the way in supporting independent artists and bringing their music to the world.